Because just losing the election was not enough.

In an attempt to secure the final and complete alienation of the Republican party from mainstream American politics for at least a generation, Chip Saltzman, the former bumble-fuck of a campaign manager for Mike Huckabee, is now running for chairmanship of the RNC and trying to woo supporters by sending them a CD with the song "Barack the Magic Negro."

Apparently, Mr. Saltzman, who's sole credential seems to be that he comes from a rich Tennessee family, thought it would be funny, and that Republicans would get the joke.

It's precisely that insularity, that belief that GOP insiders think racism is funny and that the rest of the world simply hasn't caught on yet, that is responsible for its drubbing in the past two national elections.  If the GOP fails to understand that the basis for its failure is not the lack of conservatism on the part of its candidates, but rather its dogged adherence to failed and rejected conservative principles, it will not only fail to regain the power it's lost, but may relegate itself to the margins of American politics for a generation.

Those who doubt the truth of this need only look to the Oregon Republican Party, and its failure to mount a credible major-office candidate state-wide in 20 years.  The Oregon GOP went far right in the 80s, and has never recovered, deciding that it would rather field candiates that would remain true to far-right dogma and lose, than move to the governable center and win.